Beyond Meat On The Today Show
NBC’s Craig Melvin reported on Beyond Meat, a plant-based meat substitute, and challenged Matt Lauer, Al Roker, and the rest of the Today Show anchors to a taste-test. The goal: to see if any of these meat-eaters could tell the difference (in taste and in texture) between real meat and fake meat.
Spoiler alert: they failed.
Bill Gates and the founders of Twitter are already getting behind this product, and are betting millions that Beyond Meat could “change the world.” Gates has already tried the meat substitutes and was unable to tell the difference between their product and the ‘real thing.’ Gates has gone on record saying that if Beyond Meat’s producers can get international distribution and can drop the price below meat (it’s already almost cheaper), they “can make a real contribution to human nutrition.” And with no cholesterol, no trans fats, and no hormones, it’s easy to see how this company could realistically go on to do just that.
Considering the environmental devastation as well as the obvious and needless animal suffering and death caused by the animal agriculture industries, modern technology’s ability to create seamless imitations of real animal products leave no more excuses for meat-eaters.
Reduce your impact. Improve your health. Sacrifice neither taste nor price.